Supply Chain Management and Marketing Program

Updated: June 28, 2011

Description:

This introduction to Logistics and Supply Chain Management concepts includes discussions on Technology and the increasingly important Green Logistics.  Introduces basic concepts of Sales and Marketing.

 

Program Goals:

• Define the difference between supply chain management and logistics management
• Describe the synchronized flow of information, products and funds through the supply chain
• Discuss complexities, e.g. declining margins, forecasting, competition etc.
• Examine the internal/external supply chain and the internal/external customer
• Describe the logistic functions within the supply chain
• Describe process mapping, benchmarking and total quality management (TQM)
• Discuss leading change in logistics (inventory, challenges, production and push and pull distribution)
• Examine technology in logistics planning ( ERP , APS, AI and GIS)
• Discuss supply chain Event management (SCEM)
• Discuss outsourcing benefits, challenges and partnerships
• Discuss growth in international trade and the driving forces behind globalization
• Discuss the effects of competencies, government regulation, transportation, finance and risk management
• Describe the role and concept of marketing within an organization
• Discuss marketing strategies setting company goals and objectives
• Discuss the purpose of marketing research
• Recognize and define consumer behaviour
• Navigate the market management process
• Discuss the fundamentals of pricing , strategies, skimming, penetration, Target return, product line, product line, captive product pricing etc...
• Discuss the importance of marketing, distribution, promotion and personal selling
• Discuss the marketing mix product, price, place and promotion

Target Audience:

This program is primarily designed to meet the education needs of two main groups:

• Individuals who have experience in the international transportation, trade, logistics and supply chain industries and wish to acquire advanced skills and knowledge to make them more employable.
• Individuals currently working in the international transportation, trade, logistics and supply chain industries, but wish to upgrade their new skills and knowledge for possible career advancement.

Prerequisites:

There are no prerequisites, but knowledge of the international transportation, trade, logistics and supply chain industries will be beneficial.

Good knowledge of English (verbal, writing and reading) is a must, as is knowledge of basic mathematical calculations.

Prior completion of International Transportation and Trade; Essentails of Freight Forwarding and Specialized Freight Services programs is recommended.

 

Participants wishing to receive an Advanced Certificate must hold a Certificate and successfully complete Specialized Freight Services; and Supply Chain Management and Marketing within three calendar years.

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