The CIFFA Management program offers three courses designed by the Schulich Executive Education Centre (SEEC). These management courses were specifically designed for CIFFA members, based on feedback from its members, as being vital to the development of management personnel. The courses have been created to accommodate the needs of Freight Forwarders but are general enough that employees within any organization would benefit.
Courses are offered in house or as an online virtual class to individual learners, and CIFFA also offers “in-company” training for organizations wishing to train 10 or more people.
Spring 2021 Virtual Class Schedule
To register click on the course name below and follow the registration link, or to obtain a quote for “in-company” training please contact education@ciffa.com
| Sales Strategies for the Non-Sales Manager |
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Increase your effectiveness in your business leadership role by understanding how sales strategy and sales management affect all lines of business. Learn how your role in the organization can contribute to a winning sales plan. The One Sales Strategy Course That Every Business Manager Can Use.
Business managers in traditionally non-sales roles must understand marketing and sales strategy, but often struggle with this part of their role due to lack of formal sales training or exposure to sales strategy.
Our new sales strategy course will provide you with a solid foundation in today’s most important sales leadership skills. You will gain the business skills to work effectively with your organization and contribute to new sales strategy development and its successful implementation.
Who should attend?
Sales Strategy for Non-Sales Freight Forwarding Managers is developed for any leader who wants to improve their sales planning competency. Business professionals who Interface with the Sales Function will benefit greatly from this Sales Strategy program including:
- Business Unit Managers, Regional & Division Managers
- Managers and VPs new to a sales role
- Marketing, Customer Service and Product Managers
- Finance professionals
- Account Managers and Business Representatives
- Directors of Operations
- Project Managers
- General Managers and Vice-Presidents
What will you learn?
- The foundations of a comprehensive Sales Strategy
- Viewing your role from a ‘sales leadership’ lens
- How to effectively manage customers as assets
- How sales plans relate to the organizations financial business goals
- How to align sales strategy to organizational strategy
- Steps to achieving a customer-centric business to increase sales
- Using key financial metrics to measure sales program success and ROI
- Coaching your staff towards sales excellence
- Building a business case to support new sales innovations
- Managing ongoing sales team challenges the right way
- How to improve overall sales organization performance
Registration Link
| What the Non-Financial Manager Needs To Know About Financial And Managerial Accounting |
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A complete introduction for managers, directors and administrators. Over 3,000 business leaders with increased financial responsibilities have attended this course at the Schulich School of Business.
Our premiere financial and managerial accounting course for business leaders.
This course has been designed to transform the non-financial manager into a more effective team member who can propose, analyze and evaluate financial decisions.
It does so by providing clear examples of the content, concepts and terminology of financial systems.
Who should attend?
This seminar will be of particular benefit to those business managers who frequently use financial and accounting information in their decision-making processes, and who wish to gain a better fundamental understanding of financial systems. No previous accounting or financial background is required to benefit from this course, however, a very basic knowledge of accounting would be useful. Regularly attended by:
- Business owners and general managers
- Corporate and administrative managers
- Sales and marketing managers
- Warehouse and operations managers
- Purchasing managers
- Divisional and business unit managers
What will you learn?
- What to look for in a corporate report and how to analyze that information to put it to your advantage
- How to talk to financial people in your language – and their language
- How to evaluate both short- and long-term operating decisions using financial data
- How control systems should work and how they actually do work
- How to make capital budgeting and investment decisions
- How to clarify who is responsible for what parts of an organization’s financial strategy – in order to know who to approach with your concerns
- When to be skeptical of product/service costing methods so you can better evaluate results
- How to support your business decisions with financial back-up
- How to prepare operating budgets, cost budgets and capital budgets
Registration Link
| Building A Strong Customer Service Culture For Your Organization |
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How can you build the best service culture in your industry? Achieving strong customer loyalty and customer satisfaction by using a powerful ‘Service Opportunity Analysis’ Building a Strong Customer Service Culture For Your Organization.
How your organization should strategically approach creating a customer service culture – that every single team member supports – is what this program is all about.
You will develop an active plan using input from your customers and business team to achieve the top service levels in your industry.
Each participant will receive pre-course questionnaires and skills-building assignments to customize your learning process. Plus conduct a Service Opportunity Analysis that every team member can use to improve service.
What will you learn?
- Identify service quality gaps in your organization’s service model – and how to address them
- Assess your own service leadership skills and how to build a Service Culture
- Create a comprehensive Customer Service Breakdown Plan of Action
- How exceptional customer service can be created and sustained – right now
- Apply measurement techniques to assess and monitor service over time
- Understand how people, and groups act in organizations and how to leverage your relationships
- Modern service delivery best practices and strategies for enhancing customer loyalty
- Apply process mapping techniques to break-down work flows and task-ownership
- Investigate the most effective ways to add value to your customers
- Speed-up customer processes from top to bottom in your organization
Develop the Strongest Service Culture In Your Industry Using 8 Advanced Learning Tools
You Will Transform Your Service Culture Using
- 1. Case Studies of high and low performing service operations
- Role Plays – applying real-world customer service situations
- Develop Strategic Action Plans
- Use of Self-Assessment questionnaires with your team
- Video Montages and hands-on individual and team exercises
- Guided feedback from the course instructor
- You will also receive service culture checklists, tips, and a leadership style tool to take back to the workplace with you
- Create a Service Opportunity Breakdown: Measure crucial requirements of service and delivery and the level of effectiveness with your customers
Registration Link
About Schulich:
Known as Canada’s Global Business School™, the Schulich School of Business in Toronto is ranked among the world’s leading business schools by a number of global surveys. Schulich’s Executive Education Centre provides executive development programs annually to more than 16,000 executives in Canada and abroad.
Business today is global and your credentials must be too. Schulich is recognized around the world and has earned this strong reputation based on their global reach, innovative programs and diverse perspectives on management and leadership.
If you seek a highly rewarding and stimulating business education in a learning environment that is truly international, experience for yourself all that the Schulich School of Business has to offer.
Certificate
Learners who successfully complete any of the Management Program courses will receive a Schulich Executive Education Centre (SEEC) / CIFFA certificate of course completion
Additional CIFFA Policy
Fees, dates, speakers and applicable taxes are subject to change. CIFFA’s liability is limited to reimbursement of paid tuition fees. One free transfer is permitted, provided written notice is received at least 15 days in advance of the seminar start date. Late transfer requests, less than 15 days in advance of the start date, will incur a $100 fee. Additional transfers are $200 each. Cancellations received in writing at least 30 days in advance of the seminar start date will receive a full refund.
Written cancellations received less than 30 days prior to the course will be subject to a $500 administration fee. Participants must attend all program days and fulfill all program requirements in order to receive a certificate.