M2M Complimentary Webinar: Logistics Marketing: New Tips for Driving Leads with Email, Content, Social Media, and AI
Date & Time:
Nov 18, 202512:00 pm - 12:45 pm
Location:
Online WebinarDescription
Are you relying on old-school tactics like cold calling to bring in new business? Today’s buyers make decisions differently—and it’s time your marketing strategy caught up.
Hosted by ShipStarter, join us for Logistics Marketing: New Tips for Driving Leads with Email, Content, Social Media, and AI, a practical webinar designed specifically for freight forwarders who want to generate more qualified leads and grow their business.
Led by Ken Kowal, Founder of ShipStarter, this session delivers a clear, actionable playbook you can put to work right away. You’ll discover:
- Why cold calling no longer works—and what’s replacing it
- Email marketing best practices for higher conversions, from timing and consistency to using organized data that actually drives results
- Content marketing strategies to stand out in a commoditized industry with case studies, eBooks, and insights that solve real customer pain points
- Social media must-haves—how LinkedIn and other platforms keep you visible and top-of-mind
- AI-powered efficiencies to scale your email, content, and analysis—when applied with industry know-how
- How to measure ROI across your marketing channels to prove what’s working
You’ll walk away with a checklist of proven strategies to modernize your marketing, establish thought leadership, and convert prospects into long-term customers.
Don’t miss this chance to transform how your forwarding business attracts leads—reserve your spot today.
Date: November 18, 2025, 12:00 to 12:45 pm ET (webinar login information will be sent separately)
Presenter: Ken Kowal
Ken Kowal is the founder of ShipStarter.com, a marketing agency founded over 10 years ago that is dedicated to servicing companies in the logistics space. With an entire career spent in the industry, including roles on the shipper and service provider sides that include marketing, account management, and operations, Ken offers a unique expertise in how companies can match messaging and marketing approaches to create shipper interest.
