M2M Complimentary Webinar: Beyond Rates and Reliability: Modernizing Your Sales Motion for Today’s Shippers

Learn how to modernize your freight sales motion and win high-value shippers by selling on strategic value—not just price—using customer-facing tech and experience as key differentiators.

For years, freight sales teams have followed the same formula: quote fast, compete on price, and deliver on time. But in today’s competitive market, that’s no longer enough. Shippers now expect strategic value, tech-enabled experiences, and true partnership.

In this session, Logixboard will

• explore how forwarders can modernize their sales motion to win and retain high-value customers.

• guide how to define and target your ideal customer profile (ICP), differentiate with technology and experience, and align your team to confidently sell on value—not just service.

Whether you’re focused on new business or account expansion, this is a practical guide to standing out in a crowded market.

Date: October 8, 2025, 12:00 to 12:45 pm ET (webinar login information will be sent separately)

Presenter: Juan Alvarez
Juan is the Co-Founder and Chief Customer Officer at Logixboard, a customer experience platform that helps freight forwarders modernize how they serve, retain, and grow shipper relationships. He and his team work closely with logistics providers around the world, helping them bridge the gap between their commercial strategy and modern shipper expectations. Whether he’s listening to a sales rep or a CEO, Juan brings empathy, clarity, and a deep understanding of what today’s leading forwarders are doing to stand out in a crowded market.