M2M Complimentary Webinar: Navigating AI in Forwarding: What Works, How to Adopt It, and What’s Next
Date & Time:
Nov 10, 202612:00 pm - 1:00 pm
Location:
Online WebinarDescription
Every forwarder is being told they need AI. But where does AI actually deliver value—and how can you make sure your investment succeeds?
Hosted by freightmateAI, join this webinar for a practical, clear-eyed look at how AI is being applied in freight forwarding today, where it is delivering measurable results, and what forwarders need to do to adopt it successfully.
Drawing on more than a decade of experience building AI and automation solutions for freight forwarding, Bryan Lacaillade, CEO and Co-Founder of Freightmate AI, will share practical insights from real-world implementations and conversations with forwarders around the world.
In this session, you will learn:
- Where AI is delivering real value in forwarding today
- Which AI initiatives are most likely to succeed
- Why some AI projects stall before reaching the operations floor
- Common pitfalls to avoid when implementing AI
- A practical playbook for successful adoption
What’s next for AI in freight forwarding—and how quickly the industry is changing
Whether your organization is just beginning to explore AI or is already implementing new technologies, this webinar will help you identify where to focus, what to avoid, and how to approach AI adoption with greater confidence.
Presenter: Bryan Lacaillade is the CEO and Co-Founder of Freightmate AI, where he develops AI solutions that automate freight forwarding workflows and operations. With more than 14 years of experience in logistics technology—including a decade focused on AI and automation in freight forwarding—Bryan brings practical, firsthand insight into how new technology can be successfully applied across the industry. His previous experience includes leadership roles at Amazon Global Logistics and Flexport.
Meet the freightmateAI team at Booth 8 on the 2026 CIFFA Conference tradeshow floor. Register for the conference and connect with them in person.
